Commited to American Workers – New Balance 998 Made in USA

Whoever wonders why New Balance, unlike other brands, does not name their models but numbers them, should read about the philosophy that has accompanied the Massachusetts firm from the very beginning. The reference of each shoe follows the structure brand plus numbering. Result: the NB branding, not the model itself, gets highlighted.

The care for the details, the scrupulous choice of the materials, the respect for the company’s roots and the decided support to the local manufacturing makes the company unique. For instance, nowadays, NB is the only company that keeps making sport shoes in the USA.

In line with the company’s core values we find this reissue of the New Balance M988 RR. “Committed to American Wrokers” label accompanies this shoe made in USA. It’s a shoe that has a silhouette truly different to others of the firm. The reason behind might be that, when it hit the store shelves, it was designed for large runners. Its release on 1993 came with a sole innovation that has been taken to other trainers: the ABZORB technology. Its function is to absorb and mitigate the footstep impacts. It’s made in nubuck, suede and mesh. It also counts with 3M reflective panels in red. No detail has been overseen in this reissue.

New Balance M998RR - foot District