Reasons to trust in G.O.O.D. Music (I)

G.O.O.D. (Getting Out Our Dreams) Music is the record label founded by Kanye West in 2004 and home for artists as John Legend, Big Sean, 2 Chainz, Kid Cudi or Kanye West himself, among others, to release their work. Complex magazine gathered them for the cover of the August/September issue last year.

In addition to being the founder, Kanye is the most popular and award-wining of the G.O.O.D. Music crew. Firstly he gained the audience and critic recognition by his work as producer in Roc-A-Fella Records and then, by his own albums. He has done very collaborations that talk about his position in the hip-hop and R&B industry.

But the talent of West is not limited to music. Fashion universe is opened for him and fashionists all over the world are torn between the applause and the most negative critic to his proposals. He failed with Pastelle Clothing in 2010, but far from surrender, he tried again in 2011 with a women fashion label, Dw Kanye West, which he premiered in the Paris Fashion Week.

His personal style, controversial at times, leaves no one indifferent. He is a truly influencer one at this time. Designers as Givenchy, Chanel or Valentino invite him to their front rows and even work together in collaborations, as the Louis Vuitton x Kanye West sneakers collection.

But with no doubt, the most successful collaboration done by Kanye West is the one with Nike. The Oregon brand launched his first partnership out of sports with the Nike Air Yeezy sneakers with so much success that they have a second release, the Nike Air Yeezy II. Released as a limited edition, the notoriety that Kanye himself has given to the sneakers by wearing them many times have turned these shoes in almost a collector’s item.

20130417 02 Razones para creer en G.O.O.D. Music (I)

Does Kanye West have a magic wand that turns into hype all he touches?