At Foot District we partnered with artist Blanca Fernandez (@thegirlwithahat) to capture her particular vision of the Puma Rider OG Pack in the form of illustration. To celebrate this fusion and make it immortal, we’re giving you an exclusive pack with the purchase of your Rider OG pair. Look out!
This new project which unites Foot District, Puma, and Blanca Fernández fuses art and fashion, elevating the Rider OG sihouette by promoting its more creative side. The campaign surrounding this collaboration includes a documentary video in which the artist talks about her humble beginnings in the world of illustration and her passion for street art, all while giving life to the new Formstrip model with precise drawing and digital strokes of color.
The aesthetics of Be Fernandez connect perfectly with the spirit of the Puma Rider OG. In the artist’s apparent and unmistakable imagination, we find an independent attitude, an empowered woman, and sneakers on point. An edit of what’s girly, modernized from the perspective of @thegirlwithahat, adding a millennial approach and altering reality, giving way to dreams. Be Fernandez and Puma share with the world a revolutionary and groundbreaking new personality that is breathed into each step of the Rider OG.
The Puma Rider OG Pack includes revamped versions of the Fast Rider model from the 1980s, remastered, yet preserving its retro authenticity and covered in vibrant and striking new color schemes. The colorway of the Puma Future Rider OG combines yellow with different shades of blue, with an old-school look and a collegiate air about it. The Puma Style Rider OG goes for on an eye-catching blend of orange, black and white, reminding us of protective race gear, and stirring up a nostalgia for all things vintage.
At its dawn, it was already positioned as one of Puma’s most comfortable and innovative silhouettes, defining what the running shoe style of the last generation would be like. Designed for the street, the Rider OG pays tribute to the Fast Rider with the slogan “Ride On” and incorporates a new Riderfoam system in the midsole, bold and bulky, to absorb shocks and prevent impacts. The upper combines top-quality materials with a deconstructed, padded suede and breathable mesh.
To solidify the legacy of this union, a collaborative capsule is being released that includes a tote bag, two stickers, and a printed illustration by Blanca Fernández. An exclusive collection so that Puma lovers can go home not only with the shoes, but also with a special pack to remember the magic of this joint effort. Get your Puma Rider OG Pack, exclusively at Foot District, and take home the three gifts from the campaign, all included in your order! Ride On!