It’s no secret that Lacoste is getting closer and closer to a carefree, youthful, and modern aesthetic and moving away from the old preppy perception we had of the crocodile brand from years ago. Lacoste is now so much more than just pastel pink polo shirts and old man sweaters tied around shoulders. Now, the brand is reaffirming its new, youthful identity with a unique collaboration with Chinatown Market.
The Chinatown Market x Lacoste collection reinvents some of the French brand’s classic pieces and mixes in the irreverent spirit of Chinatown Market. A capsule that brings out the wildest side of the reptilian mascot, with key silhouettes for everyday life, and a strong commitment to logomania. Zero minimalism: in this collection there is color, excess, and attitude. We also see a co-branded reinterpretation of the Lacoste logo.
Loose-fitting styles for him and her are repeated in polos, T-shirts, and button-down short-sleeved shirts. The collab also includes a cap that matches a sweatshirt with a black background and a plethora of crocodiles in different colors covering the entire garment.
It’s a perfect capsule for the transitional weather between summer and autumn. Bright tones and perfect designs to stand the heat but that can be easily combined with other warmer layers.
Get your hands on Chinatown Market x Lacoste at Foot District now.