The Air Jordan from 1985 set new auction record

The sneakers that Michael Jordan wore in 1985 became the most expensive pair of shoes ever sold, for a record of $560.000 (518.000 €) at auction.

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The pair or Air Jordan worn in a game by the Bulls guard in 1985 got sold for 518.000 € in an online auction at Sotheby’s, setting a new record that dethrones the Nike Waffle Racing Flat “Moon Shoe” from 1972 that got sold for $437.500.

The Last Dance’s influence

Sotheby’s joined the collector Jordan Geller, founder of the world’s first sneaker museum, the ShoeZeum. They became associates to auction the sneakers after The Last Dance’s success, the Netflix documentary that rocketed Michael Jordan’s collecting market. In fact, the resale of this model went from the $900 that were requested in March to $1.500 to date. Furthermore, the sells of Bulls-branded items increased up to 400% in May.

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The sale of these Jordans from 1985 also coincided with the screening of the last episode in the platform, yesterday May 17. The sold model was designed by Peter Moore, in a black/white/red colorway. It includes Michael Jordan’s signature on the heel and, moreover, showing traces of wear, which in this case appears to enhance their status even more.

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“I reckon the Air Jordan 1’s are the most iconic sneakers of all times”, said Jordan Geller. “They are so recognizable and evoke such nostalgia, that I believe that’s what makes them so special”. Chris Ivy, director of Sports Collectibles Auctions for Heritage Auction, admits that it’s very likely to overcome the million-dollar mark by the sale of a Jordan-related item. There’s no doubt the sneakers collecting is a constantly growing global market. Will these Jordans ever be beaten by any other sneaker?