In April of this year, we decided at Foot District to get something positive out of the confinement and make the best out of it to boost our community’s most creative side. That’s how Foot District Atelier was created, a workshop + contest that provided you with the possibility of becoming a real sneakers designer. Now, #FDAtelier is in its final stage: the winning design has already become true and the winner just received their precious creation.
Here’s a peek into #FDAtelier and the final result.
After firing this kick-starter, Foot District Atelier was one of the most commented topics on social media and on sneakerheards forums. Multiple candidates from all over the globe stepped up and participated in a contest that promised to make their greatest desire become true: owning the sneakers of their dreams in their wardrobe.
After a previous virtual workshop led by the professional customizer Sam van Ijzendoorn aka VIJZ (@vijzbespokes), the participants were able to create their own piece from a wide range of patterns available on our webpage. The design was completely free and could be drawn either by hand or with the computer, allowing everyone to participate in the contest. The votes from our community and the FD team and Vijz determined the wining proposal. The prize? To make it real!
The winning design: the Asics Gel-Lyte III of Matteo Burzio
Our candidates made it really hard for us to decide, but the winner was finally Matteo Burzio (@kamel_burz). For the past months, Vijz has been working to create Matteo’s design, a pair of Asics Gel-Lyte III inspired by New York’s sewers. Now, these Asics are finally real and safe with their designer.
But this nothing but a new beginning. At Foot District we keep working on creating new initiatives that involve our community and deliver the opportunity to invent, create and play.
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April led to Foot District Atelier, a workshop + contest that provided you with the possibility to design your dream sneakers. The most voted designs would make it to the final stage, and one of them would be the winner of the biggest prize: to become real.⠀ ⠀ The winner of this first edition has been Matteo Burzio. With the help of professional customizer Sam van IJzendoorn, we went ahead with his 'NYC Rust' concept for the Asics Gel-Lyte III.⠀ ⠀ The final sneakers will be exhibited in the Madrid store only during this week. Don't miss out on this opportunity and come have a look!⠀ ⠀ 📍 C/ Valverde 35 , 28004, Madrid⠀ ⠀ Please note: these customs are not a collaboration between Foot District and any of the brands taking part in the competition.⠀ ⠀ -⠀ ⠀ En abril nació Foot District Atelier, un workshop + concurso que te⠀ invitaba a diseñar tu zapatilla ideal. Las propuestas más votadas pasarían a la fase final, y una de ellas sería la ganadora del gran premio: hacerla realidad.⠀ ⠀ El ganador de esta primera edición ha sido Matteo Burzio. Con la ayuda del customizer profesional Sam van IJzendoorn, hemos llevado a cabo su concepto 'NYC Rust' para las Asics Gel-Lyte III.⠀ ⠀ La zapatilla final estará expuesta en la tienda de Madrid solo durante esta semana. ¡Estáis invitados a venir a verla!⠀ ⠀ 📍 C/ Valverde 35 , 28004, Madrid⠀ ⠀ Los customs no forman parte de ninguna colaboración entre Foot District y las marcas que aparecen en el concurso.⠀ ⠀ ⠀ 🏆 @kamel_burz⠀ ✂️ @vijzbespokes⠀ 🎥 @joepvanweelden⠀ ⠀ ⠀ ⠀ #fdatelier #footdistrictatelier #footdistrict⠀ ⠀ ⠀
What will come next?
None of #FDAtelier’s customs are part of a collaboration between Foot District and Asics.