Herno
Motivated by the search for the perfect winter wear, the luxury firm Herno stands out for its exclusive attention from the early production process to the final sale. Selected raw materials, innovative procedures, ethical workmanship, and a delicate care for maintaining classic style and craftsmanship are the main ingredients that have made Herno a benchmark brand in winter wear worldwide.
Herno evokes individual freedom and nonconformism, inviting you to expect only the best for your protection. Its style allows versatility and dynamic personality for your look, going beyond fleeting trends.
Quality
Since 1948, Herno has stood out for its meticulous selection of materials, choosing only the highest quality: Biella wool, technical fabrics from Japan, and feathers from the best farms in the food industry. Part of Herno's machinery is even designed by the company itself, all to meet the demanding quality parameters imposed on each collection. Each phase of the process goes through a careful supervision that ensures that the tradition of expertise is always maintained.
Innovation
The revolutionary vision of Claudio Marenzi, president of Herno, has positioned the brand as a pioneer and reference in the market for different manufacturing techniques. Marenzi incorporated materials and fibers that previously were only used by the sports industry and introduced new techniques that were quickly copied by other brands. The first innovations came in 2008, with a line of ultra-light down feather jackets in which the feathers were injected directly into the garment. Sealing of the garments with heat and glue, ultrasonic seams, or laser-cut fabrics also began to be implemented.
Philosophy and values
In spite of its constant evolution, Herno is always faithful to its philosophy. The firm embodies the skill of Italian manufacturing and traditional tailoring, putting a whole luxury market at your fingertips. Its attitude puts style at the service of functionality, and goes for an unconventional sobriety in its aesthetics, merging avant-garde and practicality. Its coats are characterized by a delicate process of discipline and sacrifice, and provide the best technical features of lightness, warmth, waterproofing, high performance and breathability. Herno does not intend to sell a lifestyle, but its quality speaks for itself.
With origins in the town of Lesa, in the region of Lake Maggiore, Italy, Herno maintains its factory in this natural setting and produces its garments in a dreamlike geographic environment. The manufacturing and production processes produce as little environmental impact as possible to maintain the balance. In fact, the factory uses photovoltaic energy that it supplies itself autonomously, and the company environment prioritizes attention and care for its human capital as well.
