adidas and Brain Dead come together in a collaboration born from the margins. With a unique perspective that fuses sport, art, and subcultures, this alliance reflects the free and multidisciplinary spirit of Brain Dead, the creative collective led by Kyle Ng.
Founded in 2015, Brain Dead is a global collective of artists, designers, and creatives connected by a shared approach to culture. Its creative director, Kyle Ng, saw the need to break from repetitive formulas in traditional streetwear and proposed an alternative where design is the result of a living, constantly evolving culture.
Brain Dead's collections are built from a universe shaped by underground music, art, literature, and cinema. Its campaigns, collaborations, and products don’t follow trends—they arise from personal passions and collective influences. In this context, the partnership with adidas makes perfect sense as a way to reinterpret sports icons with an experimental and provocative sensibility.
ADIDAS, TENNIS AND NEW NARRATIVES
The collaborations between adidas and Brain Dead are based on Kyle Ng’s personal passions, with special attention to the world of tennis. Through carefully selected reissues, Brain Dead reimagines adidas classics by adding textures, colors, and concepts that elevate its heritage from a contemporary angle.
It’s not just about reviving silhouettes, but about giving them new meaning. This reinterpretation from the fringe aligns with both brands’ commitment to creativity and culture as driving forces of design. The result is a collection that honors history while expanding its reach to new communities.
ADIDAS X BRAIN DEAD AT FOOTDISTRICT
Discover our adidas x Brain Dead selection at FOOTDISTRICT: a collection that fuses sport and subculture, heritage and innovation. Find apparel, sneakers, and accessories that bring Brain Dead’s visual language into the adidas universe with a radically unique identity.
