by Parra

URBAN FASHION WITH AN ARTISTIC SIGNATURE

Parra’s world was born in the 1990s within Amsterdam’s electronic music and skate scene, where his work as a poster designer quickly earned him recognition. After launching his first brand, Rockwell, in 2002, he transitioned to a more refined vision with by Parra, introducing his now-iconic beaked characters and curvaceous bodies that have defined his visual identity since 2006.

by Parra collections stem from a multidisciplinary artistic practice, with high-quality screen printing, eco-friendly pre-washes, and limited production runs. Each garment reflects Parra’s post-pop aesthetic, where humor, desire, and absurdity intertwine with organic shapes and saturated colors that are instantly recognizable.

FROM GALLERY TO STREET

Parra’s work has been exhibited in galleries worldwide and is part of the permanent collection at the San Francisco Museum of Modern Art (SFMOMA). His approach defies conventional categories—painting, sculpture, music, and design converge into a singular visual language. That same energy permeates by Parra, a brand guided not by trends but by a consistent, evolving artistic vision.

Alongside its core collections, by Parra has collaborated with brands like Converse, Vans, ASICS, and Nike. His work with Nike—especially the Air Max 1 Amsterdam—is considered one of the most sought-after collaborations in the history of art-meets-sneaker design. Each release reinforces his position as an integrated and disruptive creative force on the global stage.

AVAILABLE AT FOOTDISTRICT

Discover the by Parra collection at FOOTDISTRICT. Graphic garments, limited series, and collaborations that merge art and street culture with unmistakable identity. Wear color, humor, and form—take Parra’s universe beyond the gallery walls.