Mizuno

Avant-garde and craftsmanship

The hard work and perseverance of the Mizuno brothers continued down through the years and both Rihachi and his clubs were inducted into the baseball and golf Hall of Fame respectively. Their obsession with finding the best alternatives and technological innovation was apparent when they made the first carbon fibre and, later, titanium golf clubs. Their specialist glove and baseball bat craftspeople received commendations for their work.

The company's constant evolution and masterful ability to adapt to changing times led to the creation of two new divisions within the company: Sportstyle & Kazoku. The former focuses on re-editing Mizuno designs with a more contemporary approach, applying the technological advances that the Japanese firm has been working on for decades with the aim of adding them to the new sneaker culture. Kazoku on the other hand, seeks to create a community of European and Japanese brands and retailers in love with this movement with a view to working together and enjoying exclusive launches from the Osaka-based company.

Why Mizuno?

Rizo and Rihachi's vision and their ability to be ahead of their time has allowed Mizuno to continue to this day to be a benchmark in a multitude of sporting disciplines and to ensure that their proposals have not lost any of their relevance 115 years later. Their recent success in the sneaker culture market with the re-release of their Wave Rider running shoes or their collaborations with such names as the Japanese artist Hajime Sorayama, the Spanish retailer 24 Kilates or the British firm Margaret Howell have ensured that the Osaka-based company are back in the eye of the hurricane once again.

From baseball to the technological revolution

Back in 1906, nobody could ever have imagined that these Japanese brothers would leave a century-old legacy in an industry that was then no more than residual but today dominates the world. Their exceptional talent for finding emerging market niches and developing innovative technologies for all their products has resulted in a longevity that is well-nigh unthinkable in an industry that changes its reference points every year. The introduction of their world-famous Mizuno Wave collection marked an evolutionary leap in their design features without sacrificing their minimalist aesthetics. This all began with the Magical Cloth Midsole, a revolution in the stability of their sneakers that corrected the excess of supination and pronation when walking or running. It was the quantum leap that led them to victory in the battle of materials being waged between sports companies.

Why buy Mizuno at FOOTDISTRICT?

Here at FOOTDISTRICT we stock the Japanese firm's most emblematic models and we offer you the latest Mizuno proposals so that you can enjoy their unique features and refined aesthetics