With movement as its main inspiration, Hoka has not only established itself as a brand but has also created a maximalist, optimistic, and ambitious style.
Nicolas Mermoud and Jean-Luc Diard, two experienced runners in the mountain footwear industry, devised a shoe that responded to prevailing minimalism with a maximalist sole inspired by bicycle wheels, which was quickly adopted by trail runners.
The company's original name, Hoka One One, comes from a Maori expression meaning "fly over the earth."
Inspired by movement
Hoka develops technologies that cater to all levels, from ultramarathoners to trail runners, hikers, and outdoor enthusiasts. Their shoes are designed to provide unmistakable comfort. Hoka's goal is to inspire people to move, and to achieve that, they create bold and unexpected solutions.
Hoka at FOOTDISTRICT
Hoka's bold style and the pursuit of individual voices align perfectly with FOOTDISTRICT's philosophy, a place where you can find the latest Hoka collections.
