Since its founding in 1949, ASICS has set the standard for innovation and sports performance, while establishing a very distinct style. With a focus on biomechanics and technological development, the Japanese brand has created shoes that combine performance, comfort, and design, becoming a style reference.
Originally founded as Onitsuka by Kihachiro Onitsuka, the Japanese brand evolved and rebranded in the 1970s as ASICS, following a merger with other brands.
With a strong history rooted in sports, ASICS led technological innovation during the rise of running in the 1970s. Its focus on functionality helped shape a highly distinctive style that continues to define the brand today.
THE EVOLUTION OF ASICS THROUGH ITS SILHOUETTES
ASICS has developed some of the most advanced technologies in the footwear world, creating models that have marked entire generations. The contemporary trend inspired by 2000s running has revived iconic silhouettes such as the Kayano 14, known for its stability, and the Kayano 20, which represents an evolution in cushioning.
The brand’s legacy is also reflected in models like the Nimbus 10, a pioneer in GEL cushioning, and the Gel-Terrain, a versatile option designed for secure movement across different surfaces. Innovations such as the Quantum 360, focused on maximum comfort, and the technical aesthetics of the Kinetic highlight ASICS’ commitment to design and functionality. These shoes have been essential in sports performance and later embraced by streetwear for their technical look and exceptional comfort.
DISCOVER ASICS AT FOOTDISTRICT
Explore our selection of ASICS models and find the silhouette that best matches your style and needs. From classics like the Kayano to cutting-edge designs such as the Quantum 360, discover how ASICS’ innovation and heritage can elevate your experience.
