BIRKENSTOCK

One small step for mankind. One giant leap for Birkenstock.

The day when Johann Adam Birkenstock's great-great-grandson introduced the German firm's now-famous insoles, he was unaware that the seed of revolution was being planted in the shoe industry. Originally made of cork in the leather version of the sandals, they had and still have the ability to adapt to the foot and tread of each user, guaranteeing exceptional cushioning and the maximum possible stability.

Johann Adam y EVA

Imported into the US in 1966 by Margot Fraser, Birkenstock was sold in orthopedics at that time. In the 70s, the German firm was strongly linked to the hippie aesthetic but it would be in 2015 when the company's turning point would come: the revolutionary application of EVA rubber -which made it possible to sell it at a lower price without giving up an ounce of the comfort of the sandal - soared his popularity to the point of becoming the object of reinterpretation of legends such as Phoebe Philo when leading Celine.

Collections such as those featured with Stüssy or KITH took these proposals initially conceived for orthopedic purposes to the next level in the streetwear scene, managing to sneak into the rotations of the new generations of sneakerheads and fashionists.

Birkenstock and the future

Nowadays, the prestigious German footwear firm has changed its CEO and focuses its future towards conquering the Chinese and Indian markets and reinforcing its already solid position within Europe and America, expanding its catalog and all its logistics and distribution services.

Discover the selection of the best of Birkenstock that we have prepared at FOOTDISTRICT for you.