Black Friday thisisneverthat®
This Black Friday, discover thisisneverthat®, one of the brands that best represents South Korea’s creative and underground scene. Founded in Seoul by Cho Nadan, Park Inwook and Choi Jonkyu, the brand has developed its own identity connecting streetwear, music and contemporary culture, becoming a favourite among artists such as BTS, Giriboy and MC Meta. Discounts available exclusively during the Black Friday period on a selection of items.
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