Founded in Dijon in 2014 by self-taught designers Dany Dos Santos and Maxime Schwab, Drôle de Monsieur has built a distinct world of its own. It blends the graphic designs and colors of the seventies with the influence of 1990s hip hop, resulting in a unique and personal style, embodied by its signature slogan: Not From Paris Madame.
Drôle de Monsieur was born in Dijon in 2014, created by friends and designers Danny Dos Santos aka Alkarus and Maxime Schwab. Despite their lack of experience or connection with cities like Paris, they succeeded in launching a streetwear label that captured attention from the start.
Drawing on their own references, Alkarus and Schwab created a unique universe that merges the vibrant aesthetic of the seventies with the cultural energy of the nineties, when hip hop made a powerful arrival in France.
“NOT FROM PARIS MADAME”
Born outside the traditional fashion capitals, Drôle de Monsieur proudly embraces its origins with the slogan “Not From Paris Madame.” This phrase encapsulates the brand’s essence: ambition, creativity, irreverence. A bold statement that reflects their will to challenge the norm and inspires a new generation of creators.
CONTEMPORARY PREMIUMLINESS AND RETRO SPIRIT
Drôle de Monsieur steps onto the urban fashion scene with a bold vision, presenting a collection that pays tribute to classic sportswear. Instantly recognizable, their garments quickly become wardrobe essentials—must-haves for streetwear enthusiasts. The brand successfully fuses retro aesthetics with a modern attitude to create pieces that bridge past and present.
Even the most basic items become powerful statements through the brand's defining slogan, Not From Paris Madame—an invitation to express oneself beyond the usual creative capitals.
DRÔLE DE MONSIEUR AT FOOTDISTRICT
The collections of Drôle de Monsieur draw from a deep fascination with the aesthetics of the 70s and 80s, adding nostalgic details that reference the 90s. Designed to blend comfort and style, they pay special attention to the needs of today. Sweatshirts, T-shirts, shorts, and pants combine retro spirit with contemporary cuts, establishing a style that continues to influence the world of streetwear. Discover the latest Drôle de Monsieur creations in the FOOTDISTRICT online store.
