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G.H. BASS

G.H. Bass & Co. is an American footwear brand founded in 1876 in Maine. With a history rooted in traditional craftsmanship, the brand is particularly known for its Weejuns, considered the first penny loafers in history. Its designs are built around timeless style, quality materials, traditional construction and an aesthetic that has remained relevant for generations.

G.H. Bass: more than 150 years of history

Since its foundation by George Henry Bass, the brand has developed footwear for different purposes, many of which have become part of popular culture. In 1936, G.H. Bass introduced the Weejuns, inspired by a Norwegian moccasin, giving rise to the first penny loafer. Over time, this model became one of the brand’s great icons and a reference in classic footwear.

G.H. Bass’s history is defined by a constant pursuit of quality and craftsmanship. Its models are made with close attention to detail and retain elements of traditional construction, while the brand continues to explore new ways of combining its classics with a contemporary vision through new designs and collaborations.

Penny Loafers: from the Ivy League to popular culture

Penny loafers went from being associated with American university campuses to becoming a fundamental part of 20th-century fashion. Closely linked to Ivy League style and the preppy aesthetic, Weejuns also found a new life beyond their original context, becoming part of scenes and subcultures that combined them with very different codes.

Their influence also reached Japan, where an interest in traditional American menswear and Ivy style made penny loafers particularly appreciated. Decades later, their silhouette continues to appear across very different contexts, from classic menswear and streetwear to popular culture. This versatility also explains their presence in the looks of artists such as Michael Jackson and their ability to remain relevant generation after generation.

G.H. Bass at FOOTDISTRICT

Discover G.H. Bass at FOOTDISTRICT and explore a selection of its most recognizable models. Find the iconic Weejuns and other designs from the brand and discover a proposition that brings together more than 150 years of history, traditional craftsmanship and a contemporary vision of footwear.