Diesel

Diesel and Renzo Rosso

At the age of 23, Renzo Rosso launched Diesel in 1978. Born into a farming family in northern Italy, Rosso studied to become a textile technician. At the age of fifteen, he made his first pair of pants. Creating Diesel was a way to combine his training and his passion for innovation; his goal was to revolutionize denim manufacturing.

Starting from denim, Diesel has successfully transformed into a premium casual lifestyle brand, offering an alternative to traditional fashion labels.

Diesel, a Name for an Alternative

When Rosso entered the business world, society was seeking alternatives to gasoline: Diesel represented an alternative energy, and that was the concept Rosso wanted for his brand.

Fuel has changed a lot since then, but the Diesel brand maintains its character and reputation as an innovative and groundbreaking label.

Diesel at FOOTDISTRICT

Diesel's irreverent and innovative creations, along with their current focus on producing items with water-saving technologies, have found their place at FOOTDISTRICT.