Founded in London in the nineties by Fraser Moss and Jimmy Collins, YMC has carved its niche as an independent brand through collections inspired by music, literature, art, and a DIY ethos.
Originating from an unexpected meeting between Fraser Moss and Jimmy Collins, both experienced in fashion and music, YMC initially captured the essence of London's subcultures. Its collections, originally inspired by workwear and military uniforms, have evolved into a unique style.
YMC stands for “You Must Create”
The name YMC embodies the brand’s philosophy: a commitment to active creation and individuality. “You Must Create” echoes the ethos of Franco-American designer Raymond Loewy: “You must create your own design style.” For YMC, creating means adapting designs and ideas to forge something sustainable and relevant.
YMC at FOOTDISTRICT
T-shirts, shirts, trousers, outerwear, and accessories from YMC, known for their timeless design and versatility, are available at FOOTDISTRICT.
