iuter

Iuter was born in Milan barely 20 years ago with the aim of offering an alternative approach to urban culture in all its aspects. Influenced inevitably by the skate and hip hop scene of the Lombard capital, Iuter has managed to redirect this aesthetic towards the tradition and refinement of Italian couturiers.

Iuter Freedom Men's T-Shirt Men's T-Shirt

17€

42€

-60%

Inspiration. Local production

The streets of the most remote corners of the planet feed the imagination of the firm founded by Alberto Leoni who, since 2010, decided to start making all its fabrics in a factory near Milan with the aim of developing, researching and experimenting with the best textile producers in the area. His commitment to irreverent creations with large doses of personality and his obsession with top-quality materials has led to Iuter being able to establish unique alliances and collaborations with names as diverse as the Italian rapper Guè Penqueno or the Moon Boot firm with whom created an iconic 25 snow boot capsule in 2017.