Century-old origins

In the early 20th century in Massachusetts, J. Riley began selling shoes designed to improve balance. It would be in the 1960s when the Trackster, the first running shoe , would mark the new take-off of the New Balance brand. Since then and up to the present, the sportswear brand has positioned itself as a favorite among many in different fields, both in sports and in urban fashion, inventing a new style that would prove to be totally immortal.

Extra special care: the foundation of New Balance

Its origins as practically orthopedic shoes would make New Balance tend towards vintage inspiration and taking extra special care of every design, always thinking about health and comfort. Its models boast the best features, including technical innovations, modern technological systems, and premium performance features. All this without ever ignoring the artisan side of the process, with handmade and traditional manufacturing processes that have become one of the defining values of NB. From casual models to running silhouettes, exclusive collaborations and unique pieces, each of the New Balance men's shoes is a symbol of care and expertise.