We Are Not Friends

Design that tells stories

Every WANF collection reflects a thorough research process. From old magazines to current fashion blogs, the team seeks classic references to create a unique and modern narrative. This approach combines traditional craftsmanship with innovation, prioritizing quality and detail in every piece.

Faithful to its pillars of culture, research, design, and community, the brand emphasizes local production and collaboration with artists from various disciplines to foster creative synergies that enrich each collection.

Inspired by the Urahara Movement

WANF draws inspiration from the Urahara Movement, which emerged in Tokyo's Harajuku district in the late '90s. This movement represented a form of free expression before the digital era, inspiring WANF to create a space where personal ideas and stories drive creativity.

The brand fosters a global community of curious individuals, passionate about exploring cultures, artistic expressions, and unconventional paths, encouraging them to embrace what truly defines them.

We Are Not Friends at FOOTDISTRICT

At FOOTDISTRICT, you can discover WANF's collections, a brand that reinterprets the past to inspire the present. Find pieces with innovative design and unique details, perfect for those seeking an authentic and meaningful style.